An optimized checkout page has more potential to improve conversions than an unoptimized page. This optimization is achievable by the customization of the checkout page through various methods.
Keeping checkout pages unoptimized results in financial catastrophes for your online business, so make sure to prioritize customization. If your checkout page is not customized, then a lot of barriers already exist that prevent your online business from blooming.
Here is what a customized checkout page can offer:
- Lesser sales
- Fewer conversions
- Higher bounce rates
- Higher cart abandonment rates
- Poor user experience
- Poor brand reputation
- No customer loyalty
- Checkout speed and performance issues
- Vulnerable pages
These are a few outcomes that will grow extensively if you do not pay attention to the checkout page optimization for your WooCommerce solution.
Do not get worried, because we have come up with the best ways and methods of customizing the WooCommerce checkout page in this blog.
Keep reading to get your answer.
Top 7 Ways To Customize WooCommerce Checkout
No single thing can customize your entire checkout page; it is a combination of many factors that optimize the checkout page and process.
Here are the ways you can achieve your goal:
- Add Custom Fields
Adding custom fields is one of the best and most effective ways to customize your WooCommerce checkout page. Custom fields are the ones that are different from the field types offered by default WooCommerce.
The default WooCommerce fields generally include:
- Name
- Email address
- Phone number
- Address
All the basic fields are a part of the default WooCommerce checkout page, but a customized page comes with custom-made fields to gather useful information.
The custom fields you can add for better customization of the checkout page are:
- Upload file fields
- Date picker
- Time picker
- Color picker
- Multiselect
- Radio buttons
The list goes on and the inclusion of these field types customizes your checkout page to a great extent. The custom fields you add should be relevant and required to offer a better user experience.
- Remove Unwanted Fields
Customization of the WooCommerce checkout field is not always about adding new and extra fields; it can be achieved sometimes by removing unnecessary and unwanted fields. The sole purpose of customizing the checkout page is to offer a better shopping experience to your web users, which will lead to better conversions, sales, and loyal customers.
Remove the checkout fields that are:
- Unwanted and unnecessary
- Repetitive checkout fields
- Create an account field at the checkout page
- Irrelevant payment fields
- Captchas
Removing unwanted checkout fields will keep your checkout process clean and simple, which is the only thing the customers crave while checking out.
- Simplify Checkout Fields
Keeping the checkout page simple and clean is the best way to customize and optimize it. The higher the complexity of the checkout page is, the more it becomes a struggle for your customers.
By keeping the checkout page simple, you can:
- Improve customer engagements
- Offer memorable shopping experiences
- Reduce cart abandonment
- Better sales
These perks are possible to acquire because the simplification of the checkout page by reducing, customizing, or editing the default fields makes it more user-centric. The more you care for the web users, the more profits you can make.
- Enable Field Autofill
The result of checkout page customization should always offer ease and comfort to your customers while checking out. In this regard, enabling autofill for fields that were previously provided or recorded can be a better option.
Enabling the autofill can:
- Provide a better user experience
- Saves time to checkout
- Minimizes the mistakes
- Reduces abandonment
All these benefits lead to a better user experience by cutting down the checkout friction they face due to the lengthy checkout process.
You can enable the autofill for:
- Name field for regular customers
- Address and shipping address
- Payment details in some cases
Optimize your checkout process with these features and offer maximum customization to your customers for a better stay time on your website.
- Add Reviews To Build Trust
Customize your checkout page to help the user make a quick decision on their purchase. It does not always have to be the simplification of the checkout fields and process. You can also help the customers make informed and certain decisions by displaying reviews and testimonials.
Adding reviews can help in:
- Building trust in your customers
- Helping in making quick purchase decisions
- Increasing product authenticity
- Builds emotional connection with the customer
Adding these reviews is beneficial for your buyers and WooCommerce owners as well. The reviews are also a source for your business to improve and cater to the customer requirements well to maximize conversions.
- Add Multiple Payment Options
There should always be more than one payment method for your customers to offer a customized checkout experience. Usually, there are WooCommerce solutions that do not allow more than one payment method; this not only leads to poor user experiences but increased bounce rates as well.
You must have these payment methods for your WooCommerce checkout customization:
- PayPal
- Stripe
- Google Pay
- Apple Pay
- Amazon pay
You must have these payment methods or any other payment method according to your geographical location and target audience’s region. While you are adding these multiple payment options, you should also make sure that these methods are secure.
Secure payments lead to:
- Customer trust and credibility
- Increased conversions and sales
- Fewer abandonment rates
The unavailability of multiple payment gateways leads to a poor user experience and they are bound to choose a payment method that they are not comfortable with, which leads to them abandoning the cart.
- Add a Thank You Note
The customization of the checkout page should always give the customer a smooth, seamless, and memorable shopping experience. When maximizing these user experiences is needed, then why not add a “Thank You” note to your checkout?
Adding a custom thank-you note to the checkout page will:
- Make the customer feel special
- Make the customer come back
- The first-time buyers into loyal customers
These thank-you notes can be personalized to offer a wholesome shopping experience to your customers. To personalize this not at checkout, you can:
- Thank the customer by addressing their names
- Offering them products relevant to their purchase
- Offer discounts for their next purchase
- Add your email or contact information for ease
This way, adding a simple thank-you page to your checkout can help you retain your customers by building trust in the services you offer.
Customizing The Checkout Page Via Plugin
If you want to customize your checkout page with ease, comfort, and safety, then a checkout field editor for WooCommerce can help. To get started with the customization of your checkout page, follow these steps:
- Download the plugin and add the.zip file to the add new plugin section
- Once the .zip file upload is complete, install the plugin
- Go to the configuration setting and enable it in the billing, shipping, and additional sections.
- No go to each field setting and edit or remove the field
- You can also add new fields to these three sections
- Set conditions for the display of fields for users meeting certain conditions
- Enable field display for specific user roles
- Make the field changes according to your custom needs
- Now save the changes and publish them
Your checkout page is customized just in a few steps!
- Advantages
The advantages of using a plugin for checkout page customization are:
- Time-effective method
- No need to learn technical skills
- No coding required
- Safety guaranteed
- Maximum customization
These are just a few of the many benefits that come with using a plugin for checkout page customization for WooCommerce.
- Disadvantages
The only drawback that we can identify with a plugin is that it requires subscription renewal yearly.
Customizing The Checkout Page Via Coding
Another way you can customize the checkout page is through coding. You have to put in a lot of effort to customize the checkout through coding. These struggles come with the need to have technical skills and abilities.
- Advantages
The advantages of coding are:
- Maximum flexibility is offered
- Scalability needs are met
- Less dependency on plugins
- In-house maintenance
These are some of the perks offered but they are still compromised depending upon the code quality and health. While these all benefits are guaranteed with a WooCommerce plugin from a trustworthy vendor.
- Disadvantages
The disadvantages of coding to offer custom checkout pages are higher compared to a plugin.
The drawbacks are:
- Coding is risky
- Coding is time-consuming
- Compatibility issues are higher
- Security threats increase
To keep your WooCommerce site safe from all these issues, you should opt for a plugin to customize the checkout page.
Do You Want To Customize Your Checkout Page?
To end your struggles of offering a better shopping experience to your customers, you have to pay attention to your checkout page apart from all the other factors. Offering higher levels of customization to your checkout can maximize these user experiences and turn them into your loyal customers.
This customization is achievable by making additions and reductions to the checkout fields, ensuring page responsiveness, mobile friendliness, and more. To add all the features to your checkout page for maximum customization, you can opt for custom coding or a checkout field editor and the latter option is always secure and feasible. So, make your decision wisely!