Why Google Doesn’t Like Your Content And How To Win Them Over

content marketing

Many content creators out there bemoan the fact that Google doesn’t rank their content higher, as if it is yet another sign that life is unfair and they aren’t getting the right breaks. In reality, Google has algorithms and criteria that should be met and standards that they hold you to. Once you start reaching … Read more

10 Marketing Metrics that you Should Always Be Measuring and Why

marketing metrics

Digital marketing is a complicated beast but it is relatively easy to tame if you know how. It doesn’t matter if you have just started or want to revamp your marketing strategy; you need to check various aspects on regular basis. Marketing is all about planning, executing and analysis. The analysis part is very important … Read more

The Impact of Mobile Devices on Web Development and Digital Marketing Strategies

Mobile Device Usage

The impact of mobile devices on web development and digital marketing strategies cannot be overestimated. With the exponential rise in mobile device usage worldwide, businesses must adapt to the mobile-first landscape to stay competitive. Mobile responsiveness has become crucial in web development, influencing search engine rankings and user experiences. Moreover, mobile devices have transformed consumer … Read more

Best WooCommerce Affiliate Plugins: Start Earning Now

woocommerce store plugins

The availability of the most effective marketing options in the WooCommerce stores helps it easier to run successful affiliate programs for WooCommerce stores. WooCommerce is a very effective and strong platform for affiliate marketing and there are many affiliate plugins available to set up and run a fully compatible and customizable affiliate program. Specifically, an … Read more

Top HIPAA WordPress Hosting

hipaa compliant hosting

Contents Introduction to HIPAA and ePHI The Health Insurance Portability and Accountability Act (HIPAA) is a critical law passed by the United States Congress in 1996. It allows all US employees and their families to maintain health insurance coverage and prevents abuse or fraud within the healthcare industry. In addition, the law also introduced some … Read more

How to Design a Perfect Landing Page

design landing page

An average user constantly interacts with landing pages, whether looking for clothes to buy or just surfing. These landing pages are critical factors for creating potential leads into buyers as they are the first thing or page that the user interacts with. There is a lot of emphasis on a landing page while designing a … Read more

Complete Guide to Launching an SMS Marketing Campaign

sms marketing campaign

Are you looking for a way to reach and build customer relationships? SMS marketing is an amazing tool enabling your businesses to do just that. It’s a great way to stay in touch with your customers, send promotional messages, or broadcast important updates. The first step to any successful SMS marketing strategy is understanding how … Read more