SEO has changed dramatically from the Google updates, but it’s still essential if you want people to find you through the search engines. There are many SEO tactics and techniques, but there are 10 that work better than any others. Try using these 10 tips to boost your organic traffic.
Geo targeting is when you target a specific state, city or location. For example, don’t optimize for “floor cleaners.” You should optimize your website for “NJ floor cleaners” or “Manhattan floor cleaners.”
This ensures that you will only get traffic that you can serve and convert.
Image search engines are becoming very popular. There are many businesses that are completely reliant on being found through these search engines. You can improve your traffic by optimizing every image on your page. Give them an optimized title, use the description tag and ensure that the images are small enough so that your website can load as quickly as possible.
Stop using link farms, bad article directories and spammy ways of building links. Google has put a stop to this by penalizing Webmasters for being associated with bad websites. This is why many website owners dropped to the bottom of page 100 after the Google updates. You must now focus on only getting quality links that are relevant to your website.
More Social Media
Social media has been important for a long time because it helped website owners get traffic from a different source. Search engines are now taking social media signals into account. Those with a good following and powerful content are experiencing better search engine rankings. Just start a Facebook page and post good content.
Lower Keyword Density
You should keep your keyword density low so that the search engines don’t penalize you. Many people used keyword stuffing to improve their rankings, but with the more recent changes in search engine algorithms, this is now working against them for looking obviously manipulative and unnatural. Make sure that your keyword density is between one and two percent, and reads naturally on the page.
Better Meta Descriptions
Meta descriptions used to be a very crucial aspect of website SEO in the past, and while it is less influential now to search engines, it still benefits your SEO and click-through rate to pay attention to meta descriptions. After all, human readers are also paying attention to the descriptions. It has been proven that people aren’t clicking the first link anymore. They are clicking links with good and relevant descriptions. Use a description that briefly tells readers what they can expect from your website. You should also add your keyword once into the description.
Dynamic Pages into Descriptive URLs
Many blogging systems create dynamic pages whenever you need them. At the same time, the pages typically have very poor URLs that aren’t optimized. You can change this by accessing the administration panel and telling the titles to mimic the post’s header. This will create a descriptive URL that search engines and readers love.
This is one thing that many website owners don’t understand at first. Search engines look for pages, not full websites. This means that you can boost your SEO power from within. For example, imagine that you have one page that is ranking very well for a competitive keyword, but your other pages aren’t doing that great.
If you send a link from your top page to your other pages, then they will have better rankings. Linking relevant pages together has also been proven to improve readership because readers will look at more of your pages.
Keep Building Pages
You should focus on constantly building your website with new pages and articles. A larger website typically has a better reach because you can target more keywords, and it also does better in the search engines because Google only wants fresh content to appear on top.
Quick Index Websites
If you have built a new website, then Google isn’t going to pay attention to it for a few days or weeks. There are a few ways to quickly index your website, but there are two techniques that are the best. If you have some time, then the best way is to write an article for a good article directory or Web 2.0 website. Just add a link that points to your website.
If you want to index your page within seconds, then go to the Google Keyword Tool. Type in your URL as the keyword. This will instantly index your website.
About the author: Katelyn Roberts is a SEO enthusiast who writes for UpCity, and loves to spread the word about new ways to improve your SEO.
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