Growing the e-commerce business is easy if the subscribers’ list is increasing continuously. With the organic search and targeted pay-per-click advertisements making their way into the digital marketing, it has become the most important for the business owner to serve the right content to the readers.
Among all these techniques that are playing a major role, email marketing still remains the king.
It has been researched that 91% readers check their mail on a daily basis, which is why it is important for the service providers to put forward their best creativity to grow the subscribers’ list. An updated email from any E-commerce website can keep the people interested in checking out its new services.
Because of this reason, emails are considered the best return on investment. Moreover, the list of email subscribers can be augmented with the tips described below:
1. Offer Hot Discounts to Subscribers
Offering hot discounts to the email subscribers provides a number of benefits and discouraging the cart abandonment issues is one of them. To effectively tackle the cart abandonment issue, it is imperative to offer lucrative discount offers to the clients. Cart abandonment is the phenomenon that visitors may perform when they leave e-commerce sites even after adding the items in the cart. Visitors generally opt for cart abandonment in case they have something more urgent to do or are not satisfied with the services optimally. Thus, to attract the visitors’ attention towards the shopping websites, offers & discounts may play an important role.
2. Free Giveaways
People love free items. Offering free gifts as incentives is a great way that attracts people to sign up for your subscribers’ list. A free giveaway can be anything from a simple e-book to exclusive discounts when a purchase is made from your e-commerce store. Moreover, you can also summarize some useful tips for the customers and offer them for free as “Notes to consider while online shopping”. Customers love reading things that may benefit their shopping behavior. Hence, make the most out of it and grow your email subscribers’ list.
3. Get Email Addresses Of Engaged Web Visitors
There are fair chances that all your website visitors will not check your email sign up page in addition to ignoring your newsletters as well. However, some of your visitors will show more interest than others. If they are engaged, it is sure that they are interested in your brand, which is an opportunity for you to convert them into your regular email subscribers. Make use of small pop-ups to get email addresses of the interested visitors. These pop-ups can be configured based on the personal website behavior of the users.
4. Placement Of Sign Up Box Matters
There is not any predefined right or wrong location of the signup box; however, placing them correctly matters. You need to place the box at the right location so that the viewer can easily watch it. We suggest you running a test to see which place is the best. While trying the technique, keep in mind to design the box in a manner so that it may attract the visitors. Moreover, you are free to place the box at different places but do not exceed the count as it may look repetitive and can also influence the visual hierarchy of the email or the newsletter.
5. Host a Webinar
Hosting a webinar is an excellent option in case you need to collect the email addresses of your web visitors and social media followers. While the prime goal of a webinar is to provide useful information to the visitors, your embedded goal is to capture email addresses of the attendees. A variety of webinar tools is available that can be utilized for the purpose. These tools request the attendees to enter their email addresses before they enter into the webinar. If you promise them valuable content, the attendees are sure to sign up with their email addresses.
6. Get Help From Existing Subscribers
Existing subscribers can play a major role in growing your list of the email subscribers. There is no better way to expand the list rather than asking your already satisfied customers to bring in their friends and colleagues to avail the services. Sending emails to existing recipients may help you to grow the subscribers’ list. Moreover, the acquaintances of your recipients are likely to be there on your target demographic; therefore, utilize the technique to bring in more business with an increased number of email subscribers.
7. Out of Stock
Providing customers the facility to get notifications for the products that are out of stock can be helpful for the businesses to grow the e-commerce email subscription list. For example, if a visitor lands to a product that is out of the stock on the website, service provider has the chance to keep in user’s interest in the product by offering him/her notification facilities with a reminder that the product is back in the stock. It is sure to grow the email subscription list of service providers.
8. Adding Subscribe Button on Offer Pages
Adding subscribe button on the offer pages is handy as the users have a tendency to get information about exciting offers any of the websites is offering. Asking for the visitors’ email details through this page won’t hurt them to share the same as they are gaining deals of exciting offers. This way there is an awesome opportunity with the service providers to get emails from the subscribers that would be added to their email subscription list without even coming into the notice of the visitors.
9. Asking Guest Users to Subscribe for Offers
Visitors to the websites or the guest users would always love to get things that come to them for free. Encouraging guest users through exciting offers to share their email addresses for unique offers is a way to grow the email subscriber list without making major efforts for the same. Service providers can also own the trust of the guest users with exciting offers and may convert them to their loyal customers with the same.
10. Live Support on Products/ Getting Feedback about Product
Today, buyers are interested in getting details of all the features of the products they are likely to order. For the same, they will never hesitate to share their personal email addresses to get live support on the product specification. In return, to serve the users with genuine product specifications, ask them to share their email addresses that will surely grow the email subscription list of the service providers.
The tips listed here to increase the count of your existing email subscribers can play a prominent role for increasing your subscription and ultimately the business revenue. Hence, consider the points and get benefited with an increased list of email subscribers.
As an experienced email newsletter and template designers at EmailChopper, Andrew Hudson is skilled in the designing avenues. He keeps discovering the factors that could help the business grow their existing subscribers’ list. You can follow him on Twitter, Google+.