Having even the best service or product out there doesn’t mean a thing if you cannot announce that properly to everyone. In the past, this was done via TV commercials, sharing promotional products or by organizing a public event.
Today however, we live in an era of internet which means that the means of business promotion need to change too.
Amongst many ways of online promotion, one simply cannot disregard the power of social media. Because of their incredible nature, people who know how social media works can easily harness this power to their own benefit.
Here are some tips in utilizing the power of social media for your WordPress site launch.
1. Doing a Survey
The most important thing about promoting through social media lies in giving people something that is relevant to them. However, in order to find out what this is, you need to listen first. Do a short survey of the things your target audience seems interested in or talk to them in order to discover what is on their minds. This should be made quite simple really through the social media. The deep understanding of your potential clients’ needs will take you places and make easier for you to make a quality content.
2. Keeping a Blog
Keeping a blog is another way to maintain the connection with your target demographic live and flowing. Use your blog in order to keep everyone posted on your progress, and use the comment section to finalize the aforementioned survey. Blogging leads to so many advantages like gaining influence, creating a network or establishing yourself as an expert in a particular field. Maintaining this blog regularly will only further demonstrate your clients that you are always willing and ready to go that extra mile for them. And a WordPress platform has a substantial amount of available premade themes with dedicated blog pages, which will then only leave you with creating the perfect content for it.
3. Making it User-friendly
Just remember who are you doing it all for. You do not want a complicated and confusing site since naturally, your clients will associate the way it works with the way your business functions in general. For this reason alone, create a site or a network that is as user-friendly as it gets. Everything out there needs to be in the service of your client base so start with your website.
4. Quality over Quantity
The sad truth is that the internet is getting more and more crowded by each passing hour. The only way to stand out in this ocean of information is to have a quality content. After you already used the aforementioned survey you should be familiar with your audience’s desires so don’t hesitate to spring into action. Take as much time as you need to plan everything, since you can never get a second chance to make a great first impression. Still as soon as you are ready to do so, there is no reason to delay getting out there any further.
5. Asking for Help
Now, 80% of people don’t read past the title or scroll down past the first image unless you manage to grasp their attention right away. This is why it wouldn’t even be a bad idea for you to hire some professional help to make your site’s content and design. Experts in this field of digital and creative marketing will surely find the most effective way to reach out to your clientele. Never be afraid to ask for help if you need it.
6. A Favor for a Favor
Your promotion through social media heavily depends on other people’s willingness to share your links. This is why you are supposed to share theirs in return. Even if they don’t go through your profile’s history to double check if you indeed shared their content think of it as some sort of karma. Social networks were indeed good to you and your business so pay them back by sharing other people’s content in order to help that particular network grow in significance.
In the end, you owe it to yourself to do all within your power to promote your business. Gaining a competitive edge is the key to survival in this dog-eat-dog world of modern business and if this is something that these social networks can provide there is no reason for you to turn down this helping hand. The key to success lies in seizing the opportunity when it presents itself and launching your WP site might be just the thing you have been waiting for.
Marcus is an Australian IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. Inspired by a digital agency from Sydney, he often writes about classic and digital marketing. Besides that, he is a regular contributor on a tech site technivorz. Follow him on Facebook.